Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather information you share voluntarily. This includes your name, organization name, email, phone, delivery addresses, and any specific floral requirements. We also collect payment details when you place orders, though processing is securely handled by our payment partners.

For our corporate clients, we may obtain additional business details such as company registration, preferred delivery timelines, and budget considerations to tailor our service to your needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and browsing paths. We use this information to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to complete flower orders and deliver exceptional service. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating updates on order status and delivery timing
• Providing customer support and addressing inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant service updates (with your consent)
• Maintaining records for business and legal compliance

We also aggregate non-personal information to understand market trends and improve operations. For example, we may analyze which types of arrangements are most popular seasonally to help plan inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your organization. You can opt out at any time by using the unsubscribe link in emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information for third-party marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist in delivering our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing, and other legal obligations affecting our operations in London and throughout United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems; this information is handled by certified payment processors specializing in secure transactions.

While we maintain strong security, no system is immune to risk. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal data. You can request to view what we hold, ask for corrections to inaccurate information, or request deletion where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences stay until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate interests like fraud prevention.

Cookies and Website Technology

Our site uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic features such as page navigation and access to secure areas. These cookies don’t collect personally identifiable information and are enabled by default when you use our site.

We employ analytics cookies to learn how visitors interact with our website. This helps us identify popular content, optimize page performance, and enhance user experience. This data is collected in aggregate and does not identify individuals.

You can adjust cookie settings through your browser. However, disabling certain cookies may affect some site features and your overall browsing experience.

Business Transfers and Changes

If SerenePathNavigator undergoes major business events such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will inform you of any such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we’ll notify you by email or via a notice on our site before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for business audiences and adult customers. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected data from someone under 18, we will promptly remove it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the situation promptly.

International Data Considerations

Our main operations are based in United Kingdom, and data is stored and processed within United Kingdom's jurisdiction. Some service providers may process data internationally. When this occurs, we put safeguards in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those governing business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.